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If I'm interested in pursuing a career in Advertising or Marketing is it better to follow the Business school path or to go into a more artistic program? I am most likely going to Western next year to do MIT with Ivey AEO, but I'm wondering if it would be a better idea for me to go to Concordia for Communication Studies, which is more hands on and also is said to be good fro going into advertising. Do any of you have any feedback on which of the programs would be better for a career in Advertising or Marketing, and if Ivey is even a strong program for that focus.

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