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How useful is a Bachelor of Design? useless?

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I'm thinking of going to the University of Alberta to get a Bachelor of Design in Business/Marketing. It's in the Art faculty.

The program Business/Marketing in Arts is basically about visual communication. In the end, you will earn a Bachelor of Design.

I'm not sure how useful a Bachelor of Design is or how useless it is? It sounds kind of pathetic to me, but is it?

I could also choose Industrial Design as the major to get the B. Design.

Anyhow, what I would like to do as my career is to create advertisements/commercials, for TV, or print.
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